Executive Overview
The intersection of K-pop stardom and South Korea’s legendary variety entertainment has once again yielded viral anticipation. On September 6, SBS’s flagship long-running variety show, Running Man, dropped an electrifying sneak peek of its upcoming broadcast, slated for September 13 at 6:10 p.m. KST. The focal point of the upcoming episode is none other than San, the charismatic powerhouse vocalist and dancer of global phenomenon ATEEZ, who makes a triumphant return to the show.
This special installment leans heavily into fan culture, utilizing San’s iconic, widely recognized moniker: the "Duke of the North." Joining him as a co-guest is versatile and charming actress Han Ji Eun, known for her standout roles in television dramas and upcoming projects like Study Group.
What follows in the preview is a masterclass in variety show chemistry. From dramatic manhwa (Korean comic) romantic line deliveries and viral choreography showcases from ATEEZ’s hit track "BAD," to playful banter and merciless teasing regarding regional dialects (satoori) from veteran cast members HaHa, Yang Se Chan, and Ji Suk Jin, the upcoming episode promises a high-energy blend of humor, performance, and chaotic physical games. This report provides a comprehensive breakdown of the preview, the cultural significance of the "Duke of the North" theme, and the broader impact of K-pop idols dominating legacy variety television.
Detailed Chronology: Breaking Down the Running Man Preview
The journey toward the September 13 broadcast began on September 6, when SBS officially released the preview trailer following the conclusion of that week’s regular programming. The chronology of the teaser highlights a meticulously crafted episode tailored around the guests’ specific personas and recent artistic successes.
1. The Grand Entrance of the "Dukes"
The preview wastes no time establishing its high-concept premise. Capitalizing on San’s affectionate fan-given nickname—the "Duke of the North"—the production team designed a royal, fantasy-themed landscape for the episode.
The teaser opens by introducing the self-proclaimed "dukes" of the Running Man kingdom. Resident mischief-makers HaHa and Yang Se Chan appear first, decked out in elaborate, faux-regal Northern attire designed to mimic brooding fantasy protagonists. However, their mock-majesty is instantly upended the moment San makes his grand entrance.
Recognizing the sheer star power and visual impact of the ATEEZ member, HaHa breaks character immediately, panicking on camera with the self-deprecating humor that has kept him relevant on the show for over a decade:
"Oh no, the real deal is here. What do I do?"
2. Manhwa Romance and Viral Choreography
Never one to shy away from a theatrical performance, San leans directly into the fantasy romance manhwa archetype. With complete sincerity, he dramatically recites a sweeping romantic line, sending the set into a frenzy of laughter and admiration.
The theatricality quickly shifts into high-octane performance art. San treats the cast and crew to a live demonstration of his viral choreography from ATEEZ’s latest musical release, "BAD." Veteran cast member Ji Suk Jin is visibly electrified by the moment, excitedly shouting to the rest of the cast:
"That’s it! That’s the [famous] facial expression!"
San is soon joined by fellow guest Han Ji Eun, who gamely jumps in to dance alongside the K-pop idol. While the Running Man members cheer enthusiastically from the sidelines, they waste no time pivoting to their trademark brand of savage variety teasing. They shower Han Ji Eun with compliments regarding her striking new short haircut, only to immediately pivot into relentless mockery concerning her notoriously quirky Italian language skills.
3. The "Counterfeit Satoori" Dispute
One of the most comedic exchanges in the preview involves San engaging in friendly verbal sparring with HaHa. San playfully calls out the veteran entertainer for attempting to mimic his regional dialect (satoori).
With a mischievous grin, San challenges him:

"Don’t you usually not use satoori?"
Refusing to back down, HaHa insists:
"No, that’s not true, I do."
With impeccable comedic timing, San delivers the knockout punch, dismissing HaHa’s localized accent as "kind of counterfeit!"—a remark that leaves the rest of the cast roaring with laughter.
4. Physical Chaos and Games
True to the DNA of Running Man, the preview concludes with a rapid-fire montage of the guests and permanent cast members throwing themselves headfirst into the show’s signature physical and psychological games. Mud, sweat, strategic betrayal, and unadulterated chaos hint at a competitive, high-stakes battle for royal supremacy.
Supporting Context & Metrics: The Rise of ATEEZ’s San and Running Man’s Longevity
The Phenomenon of the "Duke of the North"
In contemporary Korean pop culture and manhwa fandom, the "Duke of the North" (Bukbu Daegong) is a ubiquitous trope. It describes a brooding, powerful, ice-cold military commander or noble ruling over frozen northern territories—typically characterized by striking visuals, dark hair, intense gazes, and an unyielding exterior that melts only for the female lead.
San earned this nickname organically from global fans (ATINY) due to his fierce stage presence, sharp jawline, piercing expressions, and dramatic styling during high-concept comebacks. The fact that a major terrestrial broadcast network like SBS built an entire variety show episode around a fan-generated meme speaks volumes about the cultural penetration and digital dominance of ATEEZ in the modern entertainment landscape.
ATEEZ’s Dominance and "BAD"
San’s appearance on Running Man coincides with a hyper-active period for ATEEZ. Known for their cinematic world-building, crushing heavy-hitting performances, and historic milestones (such as becoming the first K-pop boy group to perform at Coachella), the group continues to expand its footprint. Tracks like their recent release "BAD" have dominated social media algorithms, largely fueled by San’s hypnotic facial expressions and razor-sharp execution of complex choreography—traits that translated seamlessly into his variety show appearance.
Han Ji Eun’s Versatility
Co-guest Han Ji Eun brings her own distinct brand of chaotic charm to the episode. Recognized for her memorable turns in romance-comedies and gritty action series alike, Han has proven time and again that she can hold her own against professional variety comedians. Her upcoming drama, Study Group, further cements her status as one of South Korea’s most dynamic working actresses.
Official Statements and Broadcast Details
SBS has confirmed that the highly anticipated episode featuring San and Han Ji Eun will air on September 13 at 6:10 p.m. KST.
For global audiences looking to stream the episode with multi-language subtitles, the program will be available on major international platforms, including Rakuten Viki, which has long served as the premier digital hub for international fans seeking access to classic and current episodes of Running Man, as well as Han Ji Eun’s dramatic catalog, including Study Group.
Quick Viewing Reference:
- Show Running Man (SBS)
- Episode Theme: "Duke of the North" Special
- Featured Guests: San (ATEEZ), Han Ji Eun
- Broadcast Date & Time: September 13 at 6:10 p.m. KST
- International Streaming Platforms: Rakuten Viki
Future Outlook: The Evolution of Idol Variety Appearances
The strategic pairing of K-pop icons with legacy variety programs like Running Man signals a continuing trend in Korean entertainment marketing. As traditional television ratings face competition from streaming services, networks increasingly rely on globally influential music acts—specifically members of powerhouse groups like ATEEZ—to drive real-time domestic viewership and international social media engagement.
For San, appearances of this caliber reinforce his transition from a stage-bound performer to a multi-hyphenate entertainer capable of commanding mainstream television audiences with wit, physical agility, and self-aware humor. As ATEEZ continues its global ascent, fans can undoubtedly look forward to more crossover moments where high-concept K-pop aesthetics meet the unpredictable, laugh-out-loud reality of Korean variety television.

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