Virtual Youtubers & Streaming

Navigating the Infodemic and Creator Economy: YouTube’s Strategic Pivot During the Early COVID-19 Crisis

Executive Overview In the volatile opening weeks of the global COVID-19 pandemic, digital platforms found themselves thrust into the center...

Virtual Youtubers & Streaming

Navigating the Infodemic and Creator Economy: YouTube’s Strategic Pivot Amid the COVID-19 Crisis

Executive Overview In the early months of 2020, as the novel coronavirus (COVID-19) rapidly evolved from a localized health emergency...