Mobile Gaming

Razer Dives Into Pastel Perfection: The Official Unveiling of the Hello Kitty and Friends Collaboration Collection

Executive Overview For decades, the global gaming hardware landscape has been defined by a monochromatic, high-octane aesthetic. Mention the brand...

Mobile Gaming

Razer Diffs Its Neon Green for Pastel Pink: Inside the Hello Kitty and Friends Hardware Collaboration

Executive Overview For decades, the intersection of competitive gaming and consumer technology has been dominated by a distinct aesthetic: matte...

Mobile Gaming

Razer Goes Kawaii: Inside the Iconic Brand’s Bold Strategy Shift with the Sanrio "Hello Kitty and Friends" Collection

Executive Overview For decades, the global gaming peripheral market has been defined by a monochromatic aesthetic. If you walked into...