Anime News

The Kawaii Hegemony: Inside the Record-Breaking Sanrio x New Era x HOMEGAME Streetwear Collaboration

Executive Overview On August 28, 2026, the global fashion landscape witnessed a significant convergence of street culture and character licensing...

Anime News

Nostalgia as a Market Force: Pompompurin Secures Historic Sanrio Character Award Victory Ahead of 30th Anniversary Campaign

Executive Overview In the highly competitive landscape of global character licensing, Sanrio Co., Ltd. has long established itself as a...

Mobile Gaming

Razer Goes Kawaii: Inside the Iconic Brand’s Bold Strategy Shift with the Sanrio "Hello Kitty and Friends" Collection

Executive Overview For decades, the global gaming peripheral market has been defined by a monochromatic aesthetic. If you walked into...