Executive Overview
The global anime merchandising sector continues to witness unprecedented growth, driven by high-end collector demand for large-scale, premium figures. In a significant development for hobbyists and franchise devotees alike, prominent figure manufacturer FREEing, in partnership with distributor AmiAmi and parent company Kadokawa, has officially opened pre-orders for the highly anticipated Shalltear Bloodfallen: Black Bunny Ver. 1/4 Scale Painted Figure. Scheduled for a global release in January 2027, this luxury collectible is priced at 38,500 JPY (including tax).
This release marks a strategic expansion of FREEing’s renowned "B-Style" line, which specializes in translating iconic pop-culture characters into elegant, large-format bunny-suit aesthetics. By rendering Shalltear Bloodfallen—the formidable True Vampire and Floor Guardian of the Great Tomb of Nazarick—in an alluring, meticulously crafted black bunny suit, the figure offers a stark, sophisticated departure from her traditional gothic lolita attire. This release is designed to synergize with previously announced companion figures of Albedo and Narberal Gamma, capitalizing on the "collective display" purchasing behavior that defines the modern high-end collector market.

Detailed Chronology of the Overlord IP
To understand the commercial significance of this release, one must examine the sustained, decade-long market presence of the Overlord franchise. Originating as a web novel by Kugane Maruyama before transitioning to a wildly successful light novel series published by Kadokawa, Overlord has established itself as a cornerstone of the dark fantasy and isekai genres.
[2012] Light Novel Debut (Kugane Maruyama / Kadokawa)
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[2015] TV Anime Season 1 (Studio Madhouse)
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[2017] Two-Part Compilation Films (The Undead King / The Dark Hero)
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[2018] TV Anime Seasons 2 & 3
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[2022] TV Anime Season 4
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[2024] Theatrical Release: "Overlord: The Sacred Kingdom"
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[2027] Scheduled Release of FREEing's 1/4 Shalltear Bunny Figure
The Anime Adaptation Milestones
- Season 1 (July – September 2015): Produced by the acclaimed Studio Madhouse, the initial 13-episode run introduced global audiences to the skeletal overlord Ainz Ooal Gown (formerly Momonga) and his fanatically loyal NPC subordinates. The season was a critical and commercial triumph, boosting light novel sales exponentially.
- Theatrical Recaps (2017): To maintain momentum, two compilation films—Overlord: The Undead King and Overlord: The Dark Hero—were released in theaters, featuring newly animated scenes and enhanced audio design.
- Seasons 2 & 3 (January – April 2018; July – October 2018): This double-header year expanded the world-building, focusing on the Lizardman Heroes arc, the Men in the Kingdom arc, and the establishment of the Sorcerer Kingdom. Merchandising revenue surged during this period as the cast of collectible characters expanded.
- Season 4 (July – September 2022): Covering the Ruler of Conspiracy and Dwarven Kingdom arcs, this season solidified the franchise’s enduring ratings power.
- Theatrical Feature (September 2024): The release of Overlord: The Sacred Kingdom (劇場版「オーバーロード」聖王国編) marked the series’ first fully original, high-budget theatrical feature adapting a major light novel arc. The film’s box office success reaffirmed Overlord‘s status as a top-tier revenue generator for Kadokawa, directly stimulating the current wave of high-end figure licensing.
Supporting Context & Metrics
Character Profile: The Allure of Shalltear Bloodfallen
Within the lore of Overlord, Shalltear Bloodfallen is a character of fascinating dualities. Designed by the Supreme Being Peroroncino, she is a "True Vampire" (真祖) tasked with guarding the first, second, and third floors of the Great Tomb of Nazarick.

| Attribute | Character Details |
|---|---|
| Race | True Vampire (Undead) |
| Role | Floor Guardian (1st to 3rd Floors) |
| Combat Specialty | Peerless 1v1 melee and magic combat (the strongest among the Guardians in single combat) |
| Aesthetic | Victorian Gothic Lolita (standard) / Provocative & Royal |
| Personality | Utterly devoted to Ainz Ooal Gown, harboring a highly specialized and aggressive romantic obsession |
This figure captures her youthful, petite physical stature while superimposing a mature, sleek "Black Bunny" silhouette. It presents a stark contrast to her heavy, padded crimson evening dress seen in the anime, revealing a playful yet dangerous side of the character.
The Craftsmanship of FREEing’s 1/4 Scale Line
FREEing’s "B-Style" brand has carved out a lucrative niche in the hobby industry by adhering to strict, premium standards:

- Imposing Physical Presence: Standing at an impressive 275 mm in height and stretching to 350 mm in length, the figure’s horizontal, reclining pose demands significant display space. This scale allows sculptors to render fine details that are lost in standard 1/7 or 1/8 scale figures.
- Authentic Material Integration: A signature element of FREEing’s B-Style line is the use of real fabric net tights. Rather than painting the mesh pattern onto the plastic, actual hosiery material is hand-tailored onto the figure’s legs, offering an unmatched level of realism, tactile depth, and light-shadow interaction.
- Synergistic Merchandising: High-end collectors rarely purchase in isolation. FREEing has strategically designed this Shalltear figure to be displayed alongside the previously released Albedo: Black Bunny Ver. and Narberal Gamma: Black Bunny Ver. When grouped together, the trio forms an imposing, cohesive centerpiece that elevates the aesthetic value of any collection.
[ Nazarick Bunny Trio Display Concept ]
┌──────────────────────────────────────────────┐
│ Albedo Shalltear Narberal │
│ (Black Bunny) (Black Bunny) (Black Bunny)
│ [Standing] [Reclining] [Kneeling]
└──────────────────────────────────────────────┘
Official Product Specifications
To assist collectors and industry analysts, the technical and retail specifications of the product have been verified as follows:
- Product Name: Shalltear Bloodfallen: Black Bunny Ver.
- Franchise: Overlord (劇場版「オーバーロード」聖王国編 / Overlord: The Sacred Kingdom)
- Manufacturer: FREEing
- Distributor: Good Smile Company / AmiAmi
- Scale: 1/4 Scale
- Dimensions: Overall Height: Approx. 275 mm | Overall Length: Approx. 350 mm
- Material Composition: Painted plastic complete product with fabric elements
- Sculptor: FREEing
- Base Price: 38,500 JPY (Tax Included)
- Pre-Order Window: Open now via AmiAmi and select specialty retailers
- Release Date: January 2027
- Copyright: ©Kugane Maruyama・KADOKAWA / Movie Overlord: The Sacred Kingdom Production Committee
Market Analysis & Future Outlook
The Economics of the 2027 Release Window
The scheduled release in January 2027 highlights a growing trend in the high-end figure manufacturing pipeline: extended lead times. A gap of over two years between pre-order opening and product delivery is becoming standard for 1/4 scale figures. This is due to several critical factors:

- Meticulous Quality Control: Hand-fitting fabric net tights onto thousands of units requires highly skilled manual labor, limiting the speed of mass production.
- Supply Chain Stabilization: Manufacturers are spacing out releases to navigate global shipping constraints, fluctuating resin costs, and currency volatility (particularly the valuation of the Japanese Yen against the US Dollar and Chinese Yuan).
- Financial Planning for Collectors: At 38,500 JPY, these figures represent a serious financial commitment. The long lead time allows collectors to budget their purchases, reducing pre-order cancellation rates.
Investment Value and Collectibility
Historically, FREEing’s 1/4 scale bunny figures of popular characters experience significant appreciation on the aftermarket once the initial production run sells out. Characters from top-tier IPs like Overlord are particularly resilient to market downturns. Given the unique reclining pose of this Shalltear figure and its compatibility with the Albedo and Narberal Gamma figures, it is highly anticipated that the aftermarket value of this trio will rise post-release, making pre-ordering at MSRP a highly recommended strategy for serious collectors.
Conclusion: A Testament to Franchise Longevity
As Overlord continues to dominate the dark fantasy landscape through its light novels, anime, and high-budget films, merchandise of this caliber serves as a physical testament to the franchise’s cultural footprint. FREEing’s Shalltear Bloodfallen: Black Bunny Ver. is more than a mere display piece; it is an intersection of sophisticated manufacturing, careful character design, and the enduring legacy of Kugane Maruyama’s dark universe. Collectors looking to secure this piece of Nazarick history can do so now through authorized retailers, setting the stage for a spectacular addition to their displays come early 2027.

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