In a major milestone for one of modern manga’s most recognizable romantic comedy franchises, Japanese high-end collectibles manufacturer Design COCO Co., Ltd. has officially opened pre-orders for the “To LOVE-Ru Momo Belia Deviluke Original Work 20th Anniversary Memorial 1/7 Scale Figure.” Crafted to commemorate two decades since the debut of the celebrated series created by writer Saki Hasemi and artist Kentaro Yabuki, the figure captures third princess of Deviluke, Momo Belia Deviluke, in a sculpted rendition directly based on a brand-new illustration drawn specifically for the anniversary by Yabuki himself.
The release marks a significant moment for enthusiasts of the To LOVE-Ru and To LOVE-Ru Darkness series. Retailing at 21,800 yen (tax included)—or 19,818 yen (tax excluded)—the figure stands approximately 249 mm tall including its custom base. Pre-orders opened across designated retail channels, including Design COCO’s official online storefront (COCO Store), on October 8, 2026, and are scheduled to close on December 10, 2026. Delivery to global collectors is slated for December 2027.
Representing two decades of artistic evolution, character design mastery, and sustained fan engagement, the figure exemplifies the enduring commercial power of mid-2000s romantic comedies in the contemporary figure market. The project highlights Design COCO’s specialized sculpting techniques, translating Yabuki’s distinctively fluid line art and sensual character expressions into a fully realized, three-dimensional physical centerpiece.
Detailed Chronology
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FRANCHISE & PRODUCT TIMELINE
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[2006] ---------------> Initial Serialization of 'To LOVE-Ru' Begins in
Weekly Shonen Jump (Story: Saki Hasemi / Art: Kentaro Yabuki)
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[2010] ---------------> Transition to 'To LOVE-Ru Darkness' Spin-off in
Jump Square, Centering on Momo Belia Deviluke
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[2012] ---------------> 'To LOVE-Ru Darkness' Anime Season 1 Broadcasts;
Bundled OVA Series Launches Alongside Manga Volumes
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[2015] ---------------> 'To LOVE-Ru Darkness 2nd' Anime Season Broadcasts
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[Oct 8, 2026] --------> Official Pre-Order Period Opens for 20th Anniversary
1/7 Scale Momo Belia Deviluke Figure by Design COCO
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[Dec 10, 2026] -------> Pre-Order Booking Window Closes via COCO Store
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[Dec 2027] -----------> Scheduled Mass Delivery & Fulfillment to Collectors
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The Evolution of the To LOVE-Ru Intellectual Property
The origin of the anniversary figure traces back to 2006, when Shueisha first launched To LOVE-Ru in the pages of Weekly Shonen Jump. Combining slapstick sci-fi comedy with groundbreaking ecchi artwork, the series rapidly grew into a cornerstone of Shueisha’s romantic comedy lineup. The storyline originally focused on male high school student Rito Yuki and his chaotic encounters with Lala Satalin Deviluke, the alien princess of the planet Deviluke.
In 2010, the franchise underwent a major creative evolution with the premiere of To LOVE-Ru Darkness, serialized in Jump Square. Shifted toward a slightly more mature tone, Darkness pivoted its narrative focus to Lala’s younger twin sister, Momo Belia Deviluke, alongside the bio-weapon assassin Golden Darkness (Eve). Driven by her desire to resolve Rito’s complex romantic entanglements and allow everyone he cares about to live together happily, Momo initiates her famous "Harem Plan"—a narrative arc designed to transform Rito from an overly hesitant youth into a proactive partner capable of embracing multiple heroines.
Media Adaptations and Long-Term Franchise Stability
The success of To LOVE-Ru Darkness led to widespread media expansion:
First Television Anime Season (2012): Adapted the core chapters of Darkness, establishing high television viewership and driving strong home-video sales.
OVA Series Releases: Produced directly alongside limited-edition print runs of the manga tankōbon volumes, solidifying fan interest through un-censored animation releases.
Second Television Anime Season (2015): Titled To LOVE-Ru Darkness 2nd, expanding the animated universe further.
Across two decades, Kentaro Yabuki’s technical draftsmanship set new benchmarks for illustration quality in mainstream Shonen and Seinen publications. His signature usage of fine linework, soft lighting contrast, and precise anatomical proportions established an aesthetic blueprint that figure manufacturers have sought to replicate for over fifteen years. The 20th-anniversary celebration represents both a tribute to this legacy and a culmination of figure-manufacturing technology capable of faithfully rendering Yabuki’s vision.
Supporting Context & Technical Metrics
Physical Specifications and Sculpting Mechanics
Design COCO’s sculpting team engineered the 1/7 scale Momo Belia Deviluke figure to translate Yabuki’s 2D anniversary illustration into a stable, dynamic three-dimensional display piece. Every facet of the figure—from micro-texturing on fabric to the tension curves of her tail—underwent rigorous digital prototype design and paint test passes.
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| PRODUCT SPECIFICATIONS SUMMARY |
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| Product Title | To LOVE-Ru Momo Belia Deviluke 20th Anniversary 1/7 Figure |
| Original Creator | Kentaro Yabuki (Illustration) & Saki Hasemi (Story) |
| Manufacturer | Design COCO Co., Ltd. |
| Scale & Height | 1/7 Scale | Approx. 249 mm (9.8 inches including base) |
| Material Build | PVC & ABS High-Precision Plastic |
| Official Pricing | ¥21,800 JPY (Tax Included) / ¥19,818 JPY (Tax Excluded) |
| Pre-Order Window | October 8, 2026 – December 10, 2026 |
| Target Ship Date | December 2027 |
| Licensing Rights | (C) Kentaro Yabuki, Saki Hasemi / Shueisha |
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Aesthetic Narrative and Composition Highlights
The figure captures a mid-pose narrative moment: Momo in the process of changing into an idol costume. Rather than a static posture, the composition highlights an intimate, candid atmosphere.
Garment Texturing and Layering: The oversized button-down shirt slumps naturally off her shoulders, revealing underlying lace-trimmed innerwear sculpted with visible stitch patterns, micro-ribbons, and translucent paint gradients. The folds of the unbuttoned fabric are contoured to simulate soft cloth drape.
Anatomical Definition: The torso area highlights precise line work surrounding her waist, midriff, and back, retaining the soft, rounded aesthetic that defines Yabuki’s character designs.
Signature Appendages: Momo’s devil-like tail extends outward from her lower back, featuring an extended, supple curve that adds lateral balance to the figure’s overall silhouette without requiring cumbersome external support struts.
Facial Expression and Detailing: The head sculpt reproduces Momo’s character-defining expression—a subtle, composed smile that conveys quiet confidence and charm even when caught off-guard during a costume change.
Official Perspectives and Production Insights
Industry observers note that milestone anniversary releases require absolute fidelity to the original creator’s vision. The collaboration between Shueisha, Kentaro Yabuki, and Design COCO emphasizes honoring the original source material while leveraging advanced PVC manufacturing methods.
Design Philosophy
According to design documentation from Design COCO, the primary objective was ensuring that the physical sculpt felt like a direct continuation of the 20th-anniversary artwork:
"When translating Mr. Yabuki’s 20th Anniversary artwork into three dimensions, our highest priority was preserving the delicate atmosphere and linework of the original illustration. From the gentle drape of the unbuttoned shirt to the intricate lace trimming of the undergarments, every element was sculpted to reflect the soft, expressive quality that fans have cherished for two decades."
The production process involved multiple rounds of review with Shueisha’s editorial team to ensure that character proportions, paint hues, and surface finishes aligned precisely with the publisher’s anniversary standards. The inclusion of subtle shading on the skin tones and semi-gloss treatments on fabric elements reflects a growing industry emphasis on premium tactile finishes for high-end scale figures.
Market Dynamics & Future Outlook
The High-End Anime Collectibles Landscape
The announcement of the 20th-anniversary Momo figure arrives at a time of sustained expansion in the global scale figure market. According to research on Japanese character merchandise exports, high-end figures scaled at 1/7 and 1/4 continue to see strong demand from long-time fans who grew up during the 2000s and early 2010s anime booms.
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| KEY DRIVERS OF CLASSIC IP FIGURE MARKET GROWTH |
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| 1. Nostalgic Purchasing Power: Collectors who engaged with the IP during its |
| original run now possess higher disposable income for scale figures. |
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| 2. Manufacturing Precision: Multi-pass injection molding and advance digital |
| sculpting allow faithful 3D realizations of complex 2D illustration styles. |
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| 3. Direct-to-Consumer Distribution: Manufacturers like Design COCO utilize custom |
| EC platforms (COCO Store) to manage international pre-order volumes. |
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Strategic Production Lead Times
The extended timeframe between the pre-order closing date (December 10, 2026) and the scheduled shipping date (December 2027) reflects the complex, multi-stage manufacturing pipelines required for modern PVC figures:
Prototype Optimization: Fine-tuning steel molds based on master sculpts to prevent detail loss during mass injection.
Color Calibration: Ensuring factory-painted batch runs match the hand-painted prototype approved by Kentaro Yabuki and Shueisha.
Quality Assurance & Packaging: Testing joint stability, tail flex tolerances, and structural integrity during long-distance transit.
Conclusion and Franchise Legacy
As To LOVE-Ru reaches its 20th anniversary, the franchise remains a foundational standard for character design and romantic comedy storytelling in modern manga. The release of Design COCO’s 1/7 scale Momo Belia Deviluke figure offers fans a high-quality physical keepsake that encapsulates two decades of artistic heritage. With pre-orders open through December 2026, this memorial item stands as both a tribute to Kentaro Yabuki’s artistic legacy and a high-water mark for contemporary anime figure manufacturing.
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