Mobile Gaming

Beyond the Monolith: Sony Unveils Vibrant New PS5 Console Covers and DualSense Lineup in the ‘Galaxy Collection’

Executive Overview One year after the global launch of the PlayStation 5 introduced a stark, futuristic white-and-black aesthetic that polarized...

Mobile Gaming

Razer Goes Kawaii: Inside the Iconic Brand’s Bold Strategy Shift with the Sanrio "Hello Kitty and Friends" Collection

Executive Overview For decades, the global gaming peripheral market has been defined by a monochromatic aesthetic. If you walked into...