Japanese Culture & Lifestyle

The End of an Era: Meiji Discontinues Its Iconic Matcha Super Cup After a 24-Year Run

Executive Overview In the fast-paced and hyper-competitive landscape of Japan’s multi-billion-yen convenience store dessert sector, few brands command the universal...

Japanese Culture & Lifestyle

End of an Era: Meiji Discontinues Iconic Matcha Super Cup After a 24-Year Run

Executive Overview In a development that has sent ripples of dismay through Japan’s confectionary landscape, confectionery giant Meiji has quietly...